Privacy Policy (Australia)

Last updated: 02/07/2025

We respect your privacy and are committed to protecting the personal information you share with us. This policy outlines how we collect, use, store, and handle your data in accordance with the Australian Privacy Act 1988 (Cth). 

1. What We Collect and How We Collect It 

We collect information directly from you when you interact with our platform or through automated means when you use our website. This includes: 

Your Business Information: Name, contact details, business name, and your role within the company. This is collected directly from you during account creation, sign-up, or communication. 

Customer Lead Data: Names, phone numbers, postcodes, and other relevant information about your leads. This data is securely uploaded by you directly to our system from your CRM or lead lists. We do not receive this data via email or other unsecure transfer methods. 

Website Usage Data: Analytics data about site usage (e.g., IP addresses, device type, browser type, pages visited, time spent on site) collected automatically via cookies and analytics tools when you access our website. 

We do not intentionally collect sensitive information (such as health information, political opinions, or religious beliefs). If we inadvertently receive such information, we will delete it unless legally required to retain it or with your explicit consent. 

2. How We Use Your Data 

We only use the data we collect for the following purposes: 

Service Delivery: To deliver and improve our AI re-engagement service, including processing your lead data to enable conversational SMS re-engagement campaigns on your behalf. 

AI Training & Personalisation: To train or personalise your specific AI messaging models. This data is never shared or sold to other clients. 

Direct Marketing (on your behalf): To facilitate direct marketing communications via SMS to your provided leads, as instructed and approved by you. We do so with an opt-out mechanism as required by law. 

Technical Support & Service Updates: To provide you with technical support, service announcements, and important updates. 

Website Improvement: To understand website usage patterns and improve our website's functionality and user experience. 

Legal Compliance: To comply with our legal obligations, including responding to lawful requests from authorities. 

3. Data from Your CRM or Lead Lists (Client-Owned Data) 

All customer lead data you provide to us is considered your property. We act as a Data Processor for this information, processing it strictly on your behalf and according to your instructions for your specific campaigns. 

We do not sell, share, or reuse this data outside of your specific campaign. 

It is stored securely and used exclusively for your account. 

You, as the client, remain the Data Controller and are solely responsible for ensuring you have lawfully collected this data and obtained all necessary consents for us to contact these leads via SMS for re-engagement purposes in compliance with the Australian Privacy Act 1988 (Cth), the Spam Act 2003 (Cth), and the Do Not Call Register Act 2006 (Cth). 

4. Cookies and Analytics 

We use basic cookies and analytics tools, such as Framer Insights and Google Analytics, to help us understand how our website is used and to improve your experience. These tools collect information like your IP address, browser type, and pages visited, which is generally used in an aggregated and anonymised form. We do not share personal information collected via these tools with third parties for their independent use. By using our website, you consent to the use of these cookies. 

5. Third-Party Tools and Overseas Disclosure 

We use secure and reputable third-party platforms to deliver our services. These include: 

GoHighLevel (GHL): Used for lead management and automation. 

SMS Gateway Providers: To facilitate the sending and receiving of SMS messages. 

Analytics Providers: (e.g., Google Analytics, Framer Insights) for website usage analysis. 

These providers comply with international data standards and privacy controls. Some of these third-party services, including GoHighLevel and Google Analytics, may store or process data outside of Australia, primarily in the United States. By using our service, you consent to your data being transferred to and stored in these overseas locations for the purpose of providing our services. We take reasonable steps to ensure that these overseas recipients handle your personal information in a manner consistent with the Australian Privacy Principles. 

6. Data Security 

All data is stored with industry-standard encryption and robust access controls. We implement measures such as firewalls, multi-factor authentication, and regular security reviews to protect your information. Access to your files and lead data is restricted to personnel directly working on your campaign, who are bound by confidentiality obligations. In the unlikely event of an eligible data breach, we will comply with our obligations under the Notifiable Data Breaches (NDB) scheme. 

7. Data Retention 

We retain your personal information and client lead data only for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. Once no longer required, data will be securely deleted or de-identified. Specific retention periods will be discussed for client lead data upon campaign termination or service cancellation. 

8. Opt-Out, Access, and Correction 

For individuals contacted by our AI: You can opt out of receiving further SMS communications instantly by replying STOP to the message. 

For our clients and their provided lead data: You may request access to your data or have it corrected or deleted at any time. We may need to verify your identity before fulfilling such requests. We will respond to your request within a reasonable timeframe, typically within 30 days. 

9. Contact Us 

For any privacy concerns, requests regarding your data, or questions about this policy, please contact: 

keelan@releady.com
0416 569 946